![]() It quickly became known as a hangout for celebrities of all types. At the time, the word "rainbow" signified peace and freedom. On April 16, there was a party for Elton John. They brought in co-owners Elmer Valentine, Lou Adler, Mario Maglieri and others, opening in late March with a Buddah Records party for NRBQ. The restaurant was founded in early 1972 by Gary Stromberg and Bob Gibson, heads of the PR firm Gibson & Stromberg. The restaurant is next to The Roxy Theatre and 1 OAK (formerly Gazzarri's) Billboard Live, and The Key Club. Upstairs is an exclusive club called "Over the Rainbow", which consists of a full bar, a dance floor, and a DJ booth. The bottom level of the building is the restaurant, The Rainbow Bar and Grill. The Rainbow Bar and Grill is a bar, restaurant and grocery store on the Sunset Strip in West Hollywood, California, United States, adjacent to the border of Beverly Hills, California.
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